McKinsey 7S Framework for Tazamall.com
1️⃣ Strategy
🎯 Goal: Compete with established marketplaces (Daraz, OLX) by offering:
- Affordable pricing & low commission structure.
- Strong focus on local sellers and buyers.
- Building trust with transparent policies.
- Niche targeting (daily needs, wholesale, second-hand goods).
2️⃣ Structure
🏗️ Organizational Setup:
- Currently lean and growing.
- Flat hierarchy for faster decision-making.
- Needs stronger regional presence with city-based seller acquisition teams.
3️⃣ Systems
⚙️ Core Systems:
- Website & mobile app for transactions.
- Payment gateways (COD + digital wallets).
- Customer service (chat & call center).
- Logistics partnerships (courier/delivery).
- Data analytics for buyer/seller insights.
4️⃣ Shared Values
💡 Culture & Vision:
- Democratizing e-commerce for small/local sellers.
- Empowering buyers with affordable access.
- Promoting trust, transparency, and inclusivity.
- Long-term goal: “Everyday Pakistanis’ marketplace.”
5️⃣ Skills
🛠️ Key Competencies:
- Digital platform development & management.
- Seller onboarding & marketplace growth.
- Marketing & social media campaigns.
- Building customer trust with reliable service.
- Needs stronger expertise in AI-driven personalization & logistics optimization.
6️⃣ Style
👨💼 Leadership & Management Style:
- Entrepreneurial and adaptive.
- Hands-on involvement of founders in operations.
- Open to innovation and experimenting with new models.
- Needs to balance innovation with structured execution.
7️⃣ Staff
👥 Human Resources:
- Lean core team (tech, operations, customer support).
- Reliance on external vendors for logistics & marketing.
- Need for stronger HR strategy: seller relationship managers, data scientists, and customer experience experts.
✅ Summary Insight:
Tazamall is in the growth stage and aligns well with Pakistan’s booming e-commerce market. However, to scale against competitors like Daraz and OLX, it must:
- Strengthen logistics & customer trust.
- Build specialized teams in tech & operations.
- Focus on niches & differentiation (Blue Ocean Strategy).
