Value Proposition Canvas – Tazamall.com
👥 Customer Profile
✅ Customer Jobs (What customers want to achieve)
- 🛒 Buy affordable and diverse products online (electronics, fashion, groceries, home items).
- ⏳ Save time by avoiding physical visits to crowded bazaars/mandis.
- 📦 Ensure reliable delivery of quality products.
- 💸 Compare prices across multiple sellers for best deals.
- 🔒 Shop with trust and security in payment & return processes.
😟 Pains (Customer frustrations & risks)
- ❌ Fake or low-quality products on online platforms.
- ⏳ Long delivery times & unreliable logistics.
- 💳 Payment fraud or lack of COD (cash on delivery) options.
- 🏪 Limited variety compared to traditional bazaars.
- 📞 Poor customer support & after-sales service.
😍 Gains (Benefits customers expect)
- 🚚 Fast, reliable, and affordable delivery.
- 💯 Assured authenticity & product quality.
- 💵 Competitive prices with discounts & bundles.
- 📱 User-friendly app/website for smooth shopping.
- 🎁 Loyalty rewards, cashback, or referral programs.
💡 Value Map (Tazamall’s Offering)
🚀 Products & Services
- 🛍️ Wide range of categories (electronics, groceries, fashion, books, furniture, cars, etc.).
- 📦 Strong logistics partnerships for fast delivery.
- 💳 Multiple payment methods (COD, digital wallets, cards).
- 📱 Seamless mobile-first shopping experience.
- 🎯 Seller onboarding for local SMEs & startups.
🔧 Pain Relievers
- 🛡️ Verified sellers & product authenticity checks.
- 🚚 Guaranteed delivery time (with tracking).
- 🔄 Easy return & refund policies.
- 💬 24/7 customer support (chat + call).
- 🎟️ Transparent pricing & no hidden charges.
🌟 Gain Creators
- 🎁 Cashback, coupons, and seasonal sales.
- 📈 AI-based product recommendations.
- 🏷️ Flash deals & bundle offers.
- 👩💼 Dedicated B2B seller marketplace for SMEs.
- 🌍 Regional inclusivity (reaching underserved cities & rural areas).
📊 Summary
Tazamall’s Value Proposition lies in combining the trust of traditional markets (mandis/bazaars) with the convenience of digital shopping. By focusing on authenticity, fast logistics, and inclusive seller onboarding, it can differentiate itself from Daraz, OLX, and other competitors.
