STP Model for Tazamall.com
1️⃣ Segmentation (Dividing the Market)
Tazamall can segment its market based on:
- 👤 Demographic: Age (18–45), middle-income groups, students, young professionals.
- 🌍 Geographic: Urban centers (Karachi, Lahore, Islamabad) + semi-urban towns for growth.
- 💻 Behavioral: Online shopping habits, deal-seekers, mobile-first users.
- 🎯 Psychographic: Tech-savvy, convenience-seekers, value-conscious customers.
2️⃣ Targeting (Choosing the Right Customers)
Tazamall should focus on:
- 🏙️ Urban Millennials & Gen Z → frequent online shoppers, prefer fast delivery & digital payments.
- 👨👩👧 Families → buying groceries, home goods, and daily essentials online.
- 🚗 Used-car & electronics buyers → niche but high-ticket items for profitability.
- 📚 Students & Freelancers → affordable products, gadgets, and accessories.
3️⃣ Positioning (Creating the Right Perception)
Tazamall should position itself as:
- ⚡ “The All-in-One Pakistani Marketplace” – combining Daraz’s variety, OLX’s classifieds, and niche marketplaces.
- 💰 Affordable & Value-Driven – offering competitive pricing with discounts.
- 🛍️ Trustworthy & Convenient – safe transactions, reliable customer service, and faster delivery.
- 🌱 Localized & Community-Oriented – supporting small sellers and regional businesses.
📌 Positioning Statement for Tazamall:
👉 “For Pakistani online shoppers who want affordability, trust, and variety, Tazamall provides a one-stop marketplace that combines daily essentials, lifestyle goods, and niche categories, unlike competitors who only focus on limited segments.”
