Business Plan for Tazamall
1. Executive Summary
Tazamall is an innovative online marketplace that connects buyers and sellers of fresh vegetables, recyclable scrap materials, and related products/services. The platform integrates a bidding system, mobile vendor management, and a booking system to ensure affordability, transparency, and convenience for end users.
Our vision is to revolutionize local marketplaces by providing a digital-first solution that empowers small vendors, promotes recycling, and delivers fresh goods to customers efficiently.
2. Business Objectives
- Launch a user-friendly platform for fresh produce, scrap collection, and local marketplace services.
- Build a sustainable ecosystem connecting farmers, vendors, households, and recycling companies.
- Achieve 10,000 registered users and 1,000 daily transactions within the first year.
- Introduce advanced features like AI-driven pricing suggestions, route optimization, and subscription plans for regular buyers.
3. Products & Services
- Vegetable Marketplace
- Buyers can order fresh vegetables through a booking or bidding model.
- Vendors deliver directly (mobile carts, local sellers).
- Scrap Collection System
- Households/businesses list recyclable materials (plastic, metal, paper).
- Scrap collectors bid and collect directly.
- Bidding System
- Customers can place price requests.
- Vendors compete with offers, ensuring fair market pricing.
- Booking & Scheduling
- Users can pre-book deliveries.
- Scrap pickup can be scheduled at convenient times.
- Value-Added Features
- Digital payments (wallet, bank, mobile money).
- Loyalty programs for frequent buyers.
- Vendor insights (sales analytics, demand prediction).
4. Target Market
- Primary Users:
- Urban households seeking affordable fresh vegetables.
- Businesses & industries needing bulk recycling.
- Local vegetable vendors & scrap collectors looking for digital visibility.
- Geographic Focus:
- Phase 1: Major cities in Pakistan (e.g., Islamabad, Lahore, Karachi).
- Phase 2: Expansion to other South Asian markets.
- Demographics:
- Middle-income families.
- Tech-savvy youth (app-based purchases).
- Environmentally conscious consumers.
5. Market Analysis
- Problem: Traditional markets are unorganized, lack transparency in pricing, and have limited buyer protection.
- Solution: A digital platform that ensures fair pricing (via bidding), convenience (via booking), and sustainability (via scrap collection).
- Competitors: Daraz (general e-commerce), Kravemart, Careem Quik, and local scrap dealers.
- Differentiation: Specialized niche focus (vegetables + scrap), integrated bidding & booking, local vendor empowerment.
6. Revenue Model
- Commission on Transactions (5–10% per order).
- Vendor Subscription Plans (basic free, premium with advanced features like analytics, priority listings).
- Delivery Charges (shared between buyers & vendors).
- Advertisements & Promotions (local vendors promoting their products).
- Scrap Recycling Partnerships (revenue share with recycling companies).
7. Operations Plan
- Technology:
- Web platform + mobile app (Android/iOS).
- Features: bidding, booking, payments, vendor dashboard.
- Logistics:
- Partner with mobile vegetable vendors & scrap collectors.
- Route optimization for cost-effective deliveries.
- Customer Support:
- In-app chat, WhatsApp support, helpline.
8. Marketing Strategy
- Digital Campaigns: Social media (Facebook, Instagram, TikTok), SEO, Google Ads.
- Referral Program: Discounts for inviting friends.
- On-ground Promotions: Collaborations with vegetable vendors & recycling companies.
- CSR Angle: Highlight recycling benefits and sustainability (green branding).
9. Financial Projections (Year 1–3)
- Year 1: Platform development + launch, 10,000 users, revenue ~ PKR 10–15 million.
- Year 2: Expansion to more cities, 50,000 users, revenue ~ PKR 50–70 million.
- Year 3: Regional expansion, 200,000 users, revenue ~ PKR 200+ million.
Break-even expected within 18–24 months.
10. Risk Analysis
- Vendor Resistance: Traditional sellers may resist digital adoption → provide training & incentives.
- Logistics Challenges: Poor urban infrastructure → develop partnerships with delivery startups.
- Market Competition: Big players like Daraz or Careem entering → niche focus + strong local presence.
11. Growth Plan
- Introduce farm-to-home partnerships for direct sourcing.
- Launch recycling marketplace (bulk deals for industries).
- Integrate AI-driven pricing & demand forecasting.
- Explore international markets (Bangladesh, India, Middle East).
