Porter’s Five Forces for Tazamall.com
1️⃣ Threat of New Entrants – High
- Low barriers to entry → Any startup can create an online marketplace.
- Digital ecosystem → Shopify, WooCommerce, and Daraz-like clones make entry easier.
- Trust & logistics → The real challenge for new players is building trust and handling supply chain.
✅ Tazamall Edge → If it focuses on localized fresh produce, mandi integration, and quick delivery, entry barriers rise.
2️⃣ Bargaining Power of Suppliers – Moderate to High
- Farmers, wholesalers, and mandi networks hold significant power.
- If one mandi disrupts, prices fluctuate heavily.
- Brands & manufacturers may also demand visibility.
✅ Tazamall Strategy → Build exclusive partnerships with farmers & cooperatives, reducing dependency.
3️⃣ Bargaining Power of Buyers – Very High
- Customers can easily switch to Daraz, Foodpanda, Metro, Imtiaz, Naheed, Carrefour, or even local kiryana stores.
- Price sensitivity is extreme in Pakistan.
✅ Tazamall Differentiator → Freshness guarantee, lower cost, and fast mandi-to-home delivery.
4️⃣ Threat of Substitutes – High
- Substitutes include:
- Local shops/kiryana stores
- Other e-commerce apps (Daraz, Krave Mart, Pandamart)
- Direct mandi shopping
- Customers might prefer buying physically for quality assurance.
✅ Tazamall Defense → Provide live mandi rates, freshness guarantee, traceability (farm-to-home), and convenience.
5️⃣ Industry Rivalry – Very High
- Existing players: Daraz, Pandamart, Krave Mart, Metro Online, Naheed, Imtiaz, Carrefour.
- Local startups: Airlift Grocers (closed but example), GrocerApp, 24Seven, Mandi Express.
- Competition is fierce, with price wars and discount models.
✅ Tazamall Survival Strategy → Focus on mandi integration + cultural/local bazaars (fresh produce, animals, clothes, furniture, etc.), becoming a super-app marketplace rather than just groceries.
⚖️ Summary
- Opportunities: First marketplace with mandi integration + cultural bazaar model.
- Risks: Price sensitivity, supplier dependency, and intense competition.
- Success Factor: Strong logistics, farmer tie-ups, and trust building.
