list of Strategic Analysis Frameworks that you can apply to Tazamall.com
🔹 External Environment Analysis
- PESTEL Analysis – Political, Economic, Social, Technological, Environmental, Legal factors.
- Porter’s Five Forces – Industry competitiveness, supplier/buyer power, substitutes, new entrants, rivalry.
- CAGE Framework – Cultural, Administrative, Geographic, and Economic distance (useful for expansion).
- Industry Life Cycle Analysis – Growth stage of e-commerce/marketplaces in Pakistan.
- Competitor Benchmarking – Comparing features, pricing, traffic, and services against Daraz, OLX, etc.
- Blue Ocean Strategy – Identifying untapped markets/niches for Tazamall.
🔹 Internal Analysis
- SWOT Analysis – Strengths, Weaknesses, Opportunities, Threats.
- VRIO Framework – Value, Rarity, Imitability, Organization (to test competitive advantages).
- Core Competency Analysis – What Tazamall does best compared to competitors.
- McKinsey 7S Framework – Strategy, Structure, Systems, Shared values, Skills, Style, Staff.
- Resource-Based View (RBV) – Analyzing physical, financial, human, and digital resources.
🔹 Customer & Market Analysis
- STP Model – Segmentation, Targeting, Positioning.
- Customer Journey Mapping – Understanding buyer behavior from awareness to purchase.
- Value Proposition Canvas – Aligning customer needs with Tazamall’s offerings.
- Customer Lifetime Value (CLV) Analysis – Estimating repeat purchase potential.
- Net Promoter Score (NPS) – Measuring customer loyalty and referral potential.
🔹 Strategic Growth & Competitive Frameworks
- Ansoff Matrix – Market penetration, product development, market development, diversification.
- BCG Matrix – Classifying business lines into Stars, Cash Cows, Dogs, and Question Marks.
- GE-McKinsey Matrix – Prioritizing investments based on market attractiveness and competitive strength.
- Balanced Scorecard (BSC) – Measuring performance from financial, customer, internal, learning perspectives.
- Strategic Group Mapping – Identifying clusters of competitors (e.g., OLX vs Daraz vs Tazamall).
🔹 Risk & Sustainability Analysis
- Scenario Planning – Preparing for best/worst-case futures.
- Risk Matrix – Identifying operational, financial, regulatory, and technological risks.
- Triple Bottom Line (TBL) – People, Planet, Profit sustainability check.
- Sustainability & ESG Analysis – Evaluating environmental and social responsibility.
