Step-by-Step: WordPress + WooCommerce for TazaMall
0) Prereqs (10–20 min)
- Hosting: PHP 8.2+, MariaDB/MySQL 5.7+, HTTPS/HTTP2. (LiteSpeed hosting = easy speed win)
- DNS/SSL: Point domain → host, issue free Let’s Encrypt.
- Fresh WP: One-click install; create separate Admin (you) and Editor (content) users.
1) Base WordPress setup
- Settings → Permalinks: “Post name”.
- Users: turn off default “admin”; add 2FA later via security plugin.
- Media: enable WebP upload; set 2048px max size to avoid heavy images.
2) Pick a fast, Woo-ready theme
- Free, lightweight: Astra, Kadence, Blocksy (starter templates, great CLS).
- Woo-focused (premium): Flatsome, Porto, WoodMart (deep product widgets).
- Import a fashion/e-commerce demo to save time; replace colors/fonts in Customizer.
3) Install core plugins
- Store: WooCommerce
- SEO: Rank Math or Yoast (enable sitemap, breadcrumbs)
- Speed: LiteSpeed Cache (if on LiteSpeed) or WP Rocket
- Images: ShortPixel/Imagify (auto WebP; 75–80% quality)
- Security: Wordfence or iThemes Security (firewall + 2FA)
- Backups: UpdraftPlus → Google Drive/Dropbox (daily DB, weekly files)
- Analytics: Site Kit by Google (GA4 + Search Console)
- Email: WP Mail SMTP (domain email or transactional provider)
4) Run WooCommerce setup wizard
- Store details (PK), Currency: PKR, Weights: kg, Dimensions: cm
- Taxes: enable; show prices inclusive or exclusive (be consistent)
- Shipping:
- Zone “Pakistan”: Flat Rate (e.g., PKR 200), Free over PKR X, Local pickup
- Optional: weight-based plugin if you need tiered rates
- Emails: brand headers/colors; add store address & WhatsApp in footer
5) Payments (Pakistan-ready options)
Pick 1–2 to start. All below provide WooCommerce plugins/integration:
- JazzCash – official Online Payment Gateway; provides WooCommerce plugin + sandbox & docs. JazzCashsandbox.jazzcash.com.pk+1
- Easypaisa – official Online Payment Gateway; WordPress/WooCommerce plugin available. Home easypaisa+1
- PayFast (APPS) – Pakistan payment gateway; WooCommerce compatible per provider.
- Bank Alfalah – official WooCommerce plugin (cards). digitaltechsol.com
- HBL Pay – WooCommerce plugin available (cards).
Note: Stripe isn’t officially supported in Pakistan (check Stripe’s supported countries list). themenvato.com
Quick install flow (example: JazzCash/Easypaisa)
- Apply for merchant account (KYC) → get Merchant ID/keys. corporateonboarding.jazzcash.com.pkHome easypaisa
- Install the provider’s WooCommerce plugin. (JazzCash/Easypaisa list WooCommerce plugins.) JazzCashHome easypaisa
- WooCommerce → Settings → Payments → enable gateway → paste keys → set PKR.
- Run sandbox test orders, then switch to Live. sandbox.jazzcash.com.pk
6) Catalog structure (so shoppers find things fast)
- Categories (top-level nav): Men, Women, Kids, Electronics, Home, Beauty, Sports, “Taza Deals”
- Attributes: Size, Color, Brand, Material
- Products: use variable products for Size/Color; add 5–8 clear photos; compress to <200 KB each
- Filters: enable Filter by Price, Size, Color, Brand in sidebar/top bar
7) Homepage layout (high-converting wireframe)
- Announcement bar: “Free shipping over PKR X | 7-day returns”
- Hero: Big seasonal banner + “Shop Men / Women / Electronics” CTAs
- USP strip (3–4 icons): Secure payments • Fast delivery • Easy returns • Support
- Featured categories (image tiles, 2 rows)
- New arrivals (8–12 products)
- Best sellers / Trending (dynamic)
- Limited-time deals (countdown)
- Testimonials / Trust badges (payments, SSL)
- Blog teaser (3 cards: style tips, buying guides)
- Newsletter (10% off first order)
- Footer: support links, WhatsApp, policies, payment icons
8) SEO & content quick wins
- Rank Math/Yoast: set titles, meta; submit sitemap to Search Console
- Category copy (80–120 words each) + internal links
- Blog: 1–2/week (e.g., “Smart Shopping in Pakistan”, “Sizing Guides”)
- Schema: enable Product, Breadcrumb, Organization in SEO plugin
9) Speed & security hardening
- Caching: enable LiteSpeed/RC + page & object cache
- Images: auto WebP; lazy-load; limit hero to ~200–300 KB
- CDN: Cloudflare (free)
- Security: firewall on, 2FA, reCAPTCHA on login/checkout, limit login attempts
- Backups: schedule daily DB + weekly files; test a restore monthly
- Staging: update plugins/themes on staging first
10) Launch checklist
- Test guest/registered checkout (COD + selected gateway)
- Verify taxes, shipping, emails, invoices
- 404s fixed; menu & search working; mobile checkout smooth
- Connect GA4, Search Console, Facebook Pixel (if running ads)
Bonus: If you need multi-vendor later
- Dokan or WCFM Marketplace (vendor dashboards, vendor commissions, separate shipping)
- Add “Become a Vendor” CTA + vendor T&Cs page