Ansoff Matrix – Tazamall.com
1️⃣ Market Penetration (Existing Products + Existing Market)
👉 Strategy: Increase market share in Pakistan’s e-commerce sector.
- ✔ Actions:
- Heavy digital marketing (Facebook, TikTok, Instagram ads).
- Flash sales, discount campaigns, free delivery offers.
- Loyalty programs for repeat buyers.
- Partnership with local influencers to boost brand visibility.
2️⃣ Product Development (New Products + Existing Market)
👉 Strategy: Add new product categories to attract current customers.
- ✔ Actions:
- Expand into groceries, electronics, or fashion.
- Launch Tazamall private-label products (home essentials, fashion).
- Add fintech features like “Buy Now, Pay Later” or wallet system.
- Introduce subscription boxes (monthly grocery/fashion bundles).
3️⃣ Market Development (Existing Products + New Markets)
👉 Strategy: Expand into new regions or customer bases.
- ✔ Actions:
- Expand operations beyond Pakistan (e.g., Middle East, South Asia).
- Target rural areas in Pakistan with affordable logistics.
- Attract B2B customers (small retailers buying bulk).
- Partner with universities and offices for student/employee marketplaces.
4️⃣ Diversification (New Products + New Markets)
👉 Strategy: Enter completely new markets with new products.
- ✔ Actions:
- Build a Tazamall Food Delivery Service (competing with Foodpanda, Careem).
- Enter digital services marketplace (freelancing, online learning).
- Launch fintech/credit solutions (microloans for online shoppers).
- Explore cross-border trade platform (Pakistani sellers reaching GCC).
✅ Conclusion:
Tazamall should start with Market Penetration & Product Development to strengthen its base in Pakistan. Once stable, it can expand regionally (Market Development) and later try Diversification for long-term growth.
