GE-McKinsey Matrix – Investment Prioritization for Tazamall
The GE-McKinsey Matrix helps Tazamall decide where to invest, grow, or divest by evaluating market attractiveness and business unit strength.
⚖️ Dimensions:
- 📈 Market Attractiveness: E-commerce growth, digital adoption, competition intensity, customer demand.
- 💪 Competitive Strength: Tazamall’s resources, brand, customer base, logistics, and tech capabilities.
🔲 Matrix Zones
✅ Invest/Grow (High Attractiveness + High Strength)
- Fresh groceries & essentials delivery 🚚🥦
- Electronics & mobile accessories 📱
- Apparel & lifestyle products 👕👗
👉 Tazamall should double down on marketing, partnerships, and customer retention here.
⚖️ Selectivity/Manage (Medium Zone)
- Home décor & furniture 🏡🛋️
- Beauty & personal care 💄
- Books & stationery 📚✏️
👉 Requires careful investment, targeting niche audiences, while monitoring performance.
❌ Harvest/Divest (Low Attractiveness + Low Strength)
- Luxury imports 💎👜
- Specialized B2B supplies ⚙️
- Seasonal festival-only items 🎉
👉 Consider limiting focus unless new demand is proven.
📊 Tazamall Application
- Stars: Essentials & fast-moving consumer goods 🚀
- Cash Cows: Electronics & fashion (high demand, repeat sales) 💰
- Question Marks: Furniture & beauty (needs scale) ❓
- Dogs: Niche/luxury categories 🐾
👉 This way, Tazamall can allocate resources smartly, focusing on high-growth areas while experimenting cautiously in mid-zones.
