Strategic Group Mapping – Tazamall vs Competitors
🎯 Purpose
To visualize competitive positions in the market by comparing clusters of firms based on key strategic dimensions like pricing, product variety, service quality, and customer base.
🗺 Step 1: Key Strategic Dimensions
- 💰 Price Range (Low → High)
- 📦 Product/Service Variety (Niche → Broad)
🏪 Competitor Clusters
1️⃣ Daraz
- 💰 Mid-to-High pricing
- 📦 Wide variety (electronics, fashion, groceries, etc.)
- 📊 High traffic & strong brand visibility
- 📍 Positioned as Mass Market Leader
2️⃣ OLX
- 💰 Mostly low-to-mid pricing (user-generated)
- 📦 Moderate variety (mainly used items, cars, property, jobs)
- 👥 Strong C2C marketplace
- 📍 Positioned as Resale & Classified Leader
3️⃣ Local Niche Stores / Social Media Sellers
- 💰 Low pricing
- 📦 Limited product categories
- 🚚 Often lack logistics support
- 📍 Positioned as Micro/Niche Competitors
4️⃣ Tazamall
- 💰 Competitive mid pricing (affordable but with premium value)
- 📦 Wide variety (new & trending products, unique categories)
- 🤝 Customer-friendly (trust + quality assurance + support)
- 📍 Positioned as Hybrid Challenger (between Daraz’s variety & OLX’s affordability)
📊 Strategic Group Map (Visual Concept)
X-Axis → Product Variety
Y-Axis → Price Level
- 🔵 Daraz → (High Variety, Mid–High Price)
- 🟢 OLX → (Moderate Variety, Low–Mid Price)
- 🟡 Local Niche Stores → (Low Variety, Low Price)
- 🔴 Tazamall → (High Variety, Mid Price) → ⚡ Differentiated challenger
🚀 Key Insight
- Tazamall is not directly overlapping with OLX or Daraz, but instead bridging the affordable + variety gap, making it attractive to value-conscious customers.
- This positioning provides a unique competitive edge if backed with trust, better service, and loyalty programs.
