BCG Matrix – Tazamall.com
The Boston Consulting Group (BCG) Matrix evaluates business units or product categories based on Market Growth and Market Share.
⭐ Stars (High Market Share, High Growth)
- Online Grocery & Daily Essentials 🥦🍞
- Growing fast due to increasing demand for online groceries.
- Urban customers adopting quick-commerce models.
- Needs heavy investment to sustain leadership.
🐄 Cash Cows (High Market Share, Low Growth)
- Electronics & Mobile Accessories 📱💻
- Stable demand, lower growth compared to essentials.
- Generates steady cash flow.
- Can fund expansion in new areas.
❓ Question Marks (Low Market Share, High Growth)
- Fashion & Lifestyle 👗👠
- High growth industry, but competitive (Daraz, local boutiques).
- Tazamall needs differentiation (e.g., affordable local brands, influencer tie-ups).
- Home Décor & Furniture 🏡🪑
- Online shift happening, but Tazamall has low brand recognition.
- Requires strategic push in marketing & partnerships.
🐕 Dogs (Low Market Share, Low Growth)
- Books & Stationery 📚✏️
- Small market size online.
- Limited repeat purchases.
- Not a strong growth driver, may be maintained only as value-add.
✅ Strategic Insight:
- Focus on Stars (Grocery) → Scale aggressively.
- Use Cash Cows (Electronics) → Generate revenue for reinvestment.
- Experiment with Question Marks (Fashion, Furniture) → Decide whether to invest or exit.
- Minimize focus on Dogs (Books) → Only retain if it complements other categories.
